Software Built Around Your Business — Not the Other Way Around

You shouldn't have to change how you work to fit someone else's software. We build tools that match your process, your industry, and your team.

"

We've been running this on spreadsheets for years and it's a mess

What started as a quick tracker is now the backbone of your operation — and it's fragile, confusing, and terrifying to update. We turn spreadsheet chaos into a proper system that your whole team can use confidently.

"

Every software company we've spoken to wants tens of thousands and months of our time

We're a small team with low overhead. We don't have account managers, project managers, or three layers of sign-off. You talk directly to the people building your software. That's why we can deliver real solutions at a fraction of the agency price.

"

Nothing on the market does what we need — our industry is too specific

Veterinary practices, specialist contractors, bespoke manufacturers, niche consultancies — we love working with businesses that the big software companies have never heard of. Your industry might be niche, but your problems are solvable.

"

We keep paying for features we don't use and can't get the one feature we actually need

Off-the-shelf SaaS tools are built for everyone, which means they're perfect for no one. We build exactly what you need — nothing more, nothing less. No per-seat pricing creep, no features you'll never touch.

The Kinds of Software People Come to Us For

Client & Customer Portals

Your clients want to check on their order, see their documents, book an appointment, or approve a design — and right now they have to ring you or send an email. A portal gives them self-service access and saves your team hours.

  • Project status tracking for clients
  • Document sharing and approvals
  • Online payments and invoicing
  • Branded login and dashboard

Booking & Scheduling Systems

Generic booking tools don't understand your rules. Maybe you need specific equipment per slot, staff with different qualifications, or buffer time between certain types of appointment. We build booking that works how you work.

  • Custom availability rules per service type
  • Automatic email and SMS reminders
  • Staff assignment and resource allocation
  • Integration with your calendar and payment system

Industry-Specific CRMs

Salesforce costs a fortune and takes months to configure. HubSpot is built for marketing agencies. You need a CRM that speaks your language — with the fields, stages, and workflows that match your actual sales or service process.

  • Pipeline stages that match YOUR process
  • Custom fields for your industry (not 200 generic ones)
  • Automated follow-ups and reminders
  • Reports that answer your actual questions

Job & Project Tracking

Whether you're a workshop tracking repair jobs, a contractor managing installations, or a studio managing commissions — you need to know what's in progress, what's waiting, and what's overdue. Not in a spreadsheet. In a proper system.

  • Custom workflow stages (not just "To Do / Doing / Done")
  • Photo and document attachments per job
  • Automatic notifications when status changes
  • Dashboard showing everything at a glance

Internal Business Tools

The tools your team uses every day but nobody outside the company ever sees. Staff portals, stock trackers, quoting calculators, approval forms, training systems — the boring-but-essential software that makes your operation run.

  • Staff dashboards and role-based access
  • Quoting and estimating tools
  • Inventory and stock management
  • Internal approval and sign-off workflows

Automation & Integration

You already have tools that work — they just don't talk to each other. We connect your existing systems so data flows automatically, and we automate the repetitive tasks that eat your team's time.

  • Sync data between your existing tools
  • Automate report generation and email alerts
  • Replace manual data entry with integrations
  • Custom Shopify apps and extensions

Websites & Landing Pages

Fast, modern, mobile-responsive websites that load instantly and rank well on Google. We design and build every site in-house — no templates, no page builders. Every one of our 9 app websites is our portfolio in action.

  • Modern, responsive design that works on all devices
  • SEO-optimised structure and content
  • Fast loading speeds (no bloated frameworks)
  • Custom landing pages for campaigns and products

We Build for Businesses the Big Companies Ignore

Our best work is for businesses in industries too specific for generic SaaS tools. If your business has a unique process that no off-the-shelf tool handles — that's where we come in.

Trades & Field Services
Specialist Contractors
Professional Services
Healthcare & Wellness
Veterinary & Animal Services
Creative Agencies & Studios
Education & Training Providers
Property & Lettings
Manufacturing & Workshops
Membership Organisations
Nonprofits & Charities
Retail & Hospitality
Logistics & Distribution
Events & Venues
Food & Drink Production
And Anyone We Haven't Listed

Don't see your industry? That's fine — we probably haven't built for it yet. Get in touch and tell us what you need.

Simple, Honest, and No Surprises

We don't do 60-page proposals or make you sit through a sales pipeline. Here's how it works.

1

Free Conversation

Tell us what's not working. We'll ask questions, suggest approaches, and be honest about whether we're the right fit. No cost, no obligation.

2

Clear Quote

We give you a fixed price for a defined scope. No hourly billing surprises. No "we'll figure it out as we go." You know what you're getting and what it costs.

3

Build & Show

We build in short cycles and show you working software regularly. You give feedback, we adjust. You're never in the dark about progress.

4

Launch & Support

We deploy it, train your team, and provide ongoing support. The people who built it are the same people who answer your questions.

Every Build Comes With

Secure by Default

Encrypted data, secure authentication, and GDPR compliance baked in from day one. Not bolted on as an afterthought.

Works on Everything

Responsive design that works on desktop, tablet, and mobile. Your team and your clients can use it from anywhere.

Real Support

EU-based support from the people who built it. Not a chatbot, not a ticket queue in another timezone. Actual humans who know your system.

You Own It

It's your software. No per-seat licensing, no monthly SaaS creep, no vendor lock-in. We build it, you own it, full stop.

TypeScript
React
Node.js
PostgreSQL
Prisma
Shopify GraphQL

Production Software We've Built and Shipped

Nine apps live and in production — seven on the Shopify App Store, a free coaching app, and a qualitative research platform. This is the kind of software we build — production-grade, real-world tools used by real people.

💎
Live on Shopify

JewelryStudioManager

The all-in-one CRM built for jewelry designers • From $9.99/mo

JewelryStudioManager is the CRM that understands how custom jewelry studios work. Track commissions through your entire workflow, manage client preferences down to ring sizes and metal choices, schedule consultations, and give your clients a branded portal to follow their piece's progress.

  • Commission tracking (inquiry to delivery)
  • Client management with jewelry preferences
  • Shopify customer & order sync
  • Client portal with design approvals
  • Consultation scheduling & reminders
  • Analytics & revenue dashboard
JewelryStudioManager dashboard Commission tracking Client management
💼
Live on Shopify

StaffHub

Team training & management for Shopify stores • From $4.99/mo

StaffHub gives Shopify store owners a complete toolkit for managing their team. Create structured training modules to onboard new hires, schedule shifts, run performance reviews, and keep everyone connected with built-in messaging. Available in English, Spanish, French, German, and Portuguese.

  • Structured training modules & quizzes
  • Team messaging & announcements
  • Shift scheduling & availability
  • Performance reviews & feedback
  • 5 languages supported
  • Staff progress tracking & reports
📋
Live on Shopify

Jewel Value

Professional jewelry valuations made simple • From $9.99/mo

Jewel Value streamlines the appraisal process for retail jewelers. Generate professional, customisable valuation certificates with PDF export, produce insurance-ready documentation, and give your customers a secure portal to view and download their certificates — all integrated with your Shopify store.

  • Professional customisable valuation certificates
  • Insurance-ready documentation & PDF export
  • Fast valuations — complete appraisals in minutes
  • Customer portal for viewing & downloading certificates
  • Analytics & reporting (valuations, revenue, team performance)
  • Shopify product sync & automatic valuation creation
📊
Live on Shopify

SmartCash

Cashflow management for Shopify stores • From $9.99/mo

SmartCash connects to your Shopify store and transforms order data into actionable cashflow insights. No more spreadsheets, no more guesswork — see your real financial position, forecast where you're heading, and test decisions before you make them.

  • Executive dashboard with cash position & runway
  • Automatic Shopify order sync & categorisation
  • AI-powered ARIMA revenue forecasting
  • What-if scenarios to test business decisions
  • 15+ financial reports with CSV export
  • Multi-store support (up to 5 or unlimited)
Live — Free

Pitch Side

Coaching companion for grassroots football • Completely free

Pitch Side is a free coaching companion built for volunteer grassroots football coaches. Plan training sessions, manage your squad, prepare for match days, and track your season — all from your phone, no account required. For the coaches who give up their Saturday mornings.

  • Squad management with positions & medical notes
  • Session planning with drag-and-drop drills
  • 75+ pre-built drills (passing, shooting, defending & more)
  • Formation builder (5v5, 7v7, 9v9 & 11v11)
  • Match day lineups, subs & printable team sheets
  • Season analytics & attendance tracking
🔧
Live on Shopify

RepairDesk

Repair management for jewellers & watchmakers • From $9.99/mo

From intake to invoice — manage every repair ticket, quote, payment, and customer notification in one place. Replace spreadsheets, paper tickets, and sticky notes with a purpose-built system designed for jewellers, watchmakers, and repair shops on Shopify.

  • Repair ticket pipeline with customisable statuses
  • Itemised quotes, deposits & payment tracking
  • Before, during & after photo documentation
  • Automated email & SMS customer notifications
  • Parts inventory with low-stock alerts
  • Reporting, analytics & warranty tracking

💎 Jeweler? See all three apps together.

JewelryStudioManager + Jewel Value + RepairDesk — the complete software suite for jewelry businesses.

View Jewelry Suite
🛡
Live on Shopify

ProfitShield

Profit protection for Shopify stores • From $19/mo

ProfitShield validates every order at checkout and blocks unprofitable ones before they complete. Built with Shopify Functions (Rust) for lightning-fast execution right in the checkout flow. Set your margin rules, and ProfitShield enforces them automatically — no more losing money on orders you shouldn't have accepted.

  • Order validation at checkout
  • Automatic blocking of unprofitable orders
  • Built with Shopify Functions (Rust)
  • Configurable margin rules & thresholds
  • 14-day free trial on all plans
  • Three plans: Starter $19 • Pro $49 • Business $149
🌱
Live on Shopify

GrowthMap

Like Duolingo, but for marketing • From $9.99/mo

GrowthMap transforms marketing plans into guided daily tasks. Three quests a day — a quick win, a core task, and a learning moment — completable in under 30 minutes. AI drafts your content, explains the jargon, and tells you exactly what to do next. For small business owners who'd rather build products than wrestle with marketing.

  • One task at a time — no decision paralysis
  • Three daily quests completable in under 30 minutes
  • AI-generated draft content ready for review
  • Streak tracking, XP & mastery levels
  • Plain-English explanations of every marketing concept
  • AI recommendations: what to do, when, and why
🔬
Standalone Web App

QualCanvas

Qualitative coding made visual • Free / Pro $12/mo

QualCanvas brings qualitative research coding to an infinite, interactive canvas. Code transcripts, discover patterns, and build theory visually. 12 built-in analysis tools including word clouds, co-occurrence, clustering, sentiment analysis, and framework matrices. Auto-code with keyword or regex patterns. QDPX import/export for NVivo and ATLAS.ti interoperability. Built for researchers, by researchers.

  • Infinite interactive canvas for visual coding
  • 12 analysis tools: word clouds, co-occurrence, clustering, sentiment & more
  • Auto-code transcripts with keyword or regex patterns
  • AI-assisted coding, transcription & thematic summarisation (BYOK)
  • QDPX import/export for NVivo & ATLAS.ti interoperability
  • Ethics compliance, consent tracking & intercoder reliability (Cohen's Kappa)

Three Ways to Get Started

Not sure where to begin? These packages give you a clear scope, a fixed price, and working software in weeks — not months. See full pricing details →

Spreadsheet Replacement Sprint

From €3,000 • 2–4 weeks

Turn the spreadsheet that runs your business into a secure web application with roles, permissions, audit trails, and dashboards.

  • Role-based access & permissions
  • Audit trail on every change
  • CSV export for your accountant
  • Automations to replace manual steps
Send Us the Spreadsheet

Shopify Ops Automation Sprint

From €6,000 • 2–6 weeks

Custom Shopify admin extensions, workflow automations, and internal tools that save your team hours every week.

  • Custom admin extensions
  • Workflow automations
  • Quoting & approval tools
  • Integration with existing systems
Describe the Workflow

Client Portal Build

From €6,000 • 4–10 weeks

A branded portal where your clients can check progress, approve work, access documents, and stop ringing you for updates.

  • Branded login & dashboard
  • Status tracking & notifications
  • Document sharing & approvals
  • Payments & invoicing
Tell Us What Clients Need

Not sure which package fits? That's fine — the first conversation is free and we'll help you figure it out.

Start a Conversation

What People Usually Ask

How much does custom software cost?

Most projects fall between €3,000 and €25,000. A spreadsheet replacement typically starts at €3,000. Client portals and multi-feature tools start at €6,000. Complex custom solutions start at €12,000. We'll have a free conversation about what you need, then give you a clear, fixed quote before any work starts. No surprises. See our pricing page for full details.

How long does a project take?

Simple tools can be ready in a few weeks. Larger systems take longer. We'll give you an honest timeline upfront, and you'll see working software throughout — not just at the end.

I don't know exactly what I need — is that okay?

Absolutely. Most people come to us with a problem, not a specification. "We're drowning in spreadsheets" or "our clients keep ringing for updates" is plenty to start with. We'll help you figure out what the right solution looks like.

Do I need to be technical?

Not at all. You know your business and your problems — that's what matters. We handle all the technical decisions and explain things in plain English.

Have you built custom software for other businesses?

We've built multiple production applications that are live and used by real businesses every day — you can see them on this page. We're now offering that same capability to other businesses who need custom tools built. Same team, same standards, same tech stack.

What happens after launch? Do you just disappear?

No. We provide ongoing support and maintenance. The people who built your software are the same people who support it. If something needs fixing or you want to add features later, we're here.

Will I own the software you build?

Yes. It's your software. You own the code, the data, everything. No vendor lock-in, no per-seat licensing that creeps up every year. We build it, you own it.

Your Options, Honestly

Here's how hiring a small studio like us compares to the alternatives.

JMS Dev Lab Enterprise Agency Off-the-Shelf SaaS
Fits your exact workflow Yes — built to match Yes, but at 5–10x the cost Rarely — you adapt to it
You talk to the builders Always — no middlemen Usually through a project manager Never — you get a support ticket
Ongoing costs Hosting only (you own it) Hosting + retainer fees Monthly per-seat pricing forever
Timeline Weeks to months Months to years Instant (but limited)
Budget Proportionate to scope Enterprise pricing Cheap, then creeps up
Features you don't need None — we build what you need Some bloat, but mostly tailored Loads — you're paying for them anyway

Got Something You Need Built?

Tell us what's not working. The first conversation is free, and we'll be honest about whether we can help.

Start a Conversation