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</> Custom Software Development

The Software You've Always Needed — Without the Enterprise Price Tag

Every business has that process that should be simpler, that spreadsheet that should be an app, that tool nobody's built for your industry yet. We build it.

10 production apps — 1 live on the Shopify App Store. EU-based & GDPR compliant.

GDPR Compliant
EU Based
Secure by Default
Shopify Partners

You've Probably Said One of These

If any of these hit close to home, you're exactly who we build for.

"

We're running our entire operation on spreadsheets and it's held together with tape

It started as a simple tracker. Now it has 40 tabs, formulas nobody understands, and everyone's terrified of breaking it. You know it needs to be a proper system — you just haven't found one that fits.

"

We got quoted £50,000 and a six-month timeline for something that should be simple

Enterprise software companies priced you out. Agencies gave you a timeline longer than your lease. All you need is a tool that does one thing well — you just can't find anyone who'll build it without the overhead.

"

Our industry is too niche for anyone to build for

You've searched. There's nothing on the market for what you do. The big software companies don't even know your industry exists. You've been making do with tools built for someone else, bending them until they almost work.

"

We waste hours every week copying data between systems that don't talk to each other

Someone on your team spends half their day transferring information from one tool to another. Mistakes happen. Things fall through the cracks. Everyone knows there has to be a better way.

If you've thought any of these, we should talk. We build software for exactly these problems.

Let's Fix This

Built, Shipped, and Used Every Day

9
Production Apps
Live and in active use
7
Shopify Apps
On the Shopify App Store
5
Languages
Multilingual support in StaffHub
EU
Based & GDPR Compliant
Secure by default

Software That Fits the Way You Actually Work

Not off-the-shelf tools you have to bend your process around. Software built to match your workflow, your terminology, and your business.

Client & Customer Portals

Let clients check progress, submit requests, approve work, and access documents — without the phone calls and back-and-forth emails.

Booking & Scheduling

Custom booking flows for your specific service — with the rules, reminders, availability logic, and integrations that generic tools can't handle.

CRMs for Your Industry

Not Salesforce with a thousand fields you don't need. A CRM built around your workflow, your terminology, and the things you actually track.

Job & Project Tracking

Track jobs from intake to completion through your actual workflow stages — not stages someone else designed for a different industry.

Internal Business Tools

Staff portals, approval workflows, inventory trackers, quoting tools — the internal tools that save your team hours every week.

Automation & Integration

Connect the systems you already use. Automate the manual data entry. Stop paying someone to copy-paste between tools every morning.

Websites & Landing Pages

Fast, modern websites that load instantly and rank well. Every one of our 9 app websites was designed and built in-house — they're our portfolio in action.

See Full Details

We Build Real Software — Here's the Proof

Nine apps live and in production, used by real people every day. We don't just talk about building software — we ship it.

💎
Live on Shopify

JewelryStudioManager

CRM for custom jewelry studios

From $9.99/mo

Commission tracking, client management, consultation scheduling, and a branded client portal — built specifically for how jewelry designers actually work.

💼
Live on Shopify

StaffHub

Team training & management

From $4.99/mo

Structured training modules, shift scheduling, performance reviews, and team messaging — everything store owners need to manage their staff. Available in 5 languages.

📋
Live on Shopify

Jewel Value

Professional jewelry valuations

From $9.99/mo

Professional valuation certificates, insurance-ready documentation, customer portal, and analytics — streamline your appraisal process in minutes, not hours.

📊
Live on Shopify

SmartCash

Cashflow management for Shopify stores

From $9.99/mo

Executive dashboard, automatic order sync, AI-powered forecasting, what-if scenarios, and 15+ financial reports — know your numbers without the spreadsheet headaches.

🔧
Live on Shopify

RepairDesk

Repair management for jewellers & watchmakers

From $9.99/mo

Repair ticket pipeline, itemised quotes, photo documentation, automated customer notifications, parts inventory, and reporting — purpose-built for Shopify merchants who offer repair services.

Live — Free

Pitch Side

Coaching companion for grassroots football

Free — no subscription, no catch

Squad management, session planning, 75+ drills, formation builder, match day tools, and season analytics — no account needed, no tracking. Built for the coaches who give up their Saturday mornings.

🛡
Live on Shopify

ProfitShield

Profit protection for Shopify stores

From $19/mo

Order validation and checkout blocking for unprofitable orders. Uses Shopify Functions to protect your margins before the sale completes — not after.

🌱
Live on Shopify

GrowthMap

Like Duolingo, but for marketing

From $9.99/mo — 14-day free trial

Transforms marketing plans into guided daily tasks. Three quests a day, AI-drafted content, streak tracking, and plain-English guidance. For small business owners who'd rather build products than wrestle with marketing.

🔬
Standalone Web App

QualCanvas

Qualitative coding made visual

Free / Pro $12/mo

Infinite interactive canvas for qualitative research. Code transcripts, discover patterns, and build theory visually. 12 analysis tools, auto-coding, AI assistance, and QDPX import/export for NVivo & ATLAS.ti interoperability.

From Conversation to Working Software

No 60-page specification documents. No six-month timelines. We keep it simple.

1

You Tell Us the Problem

We have a conversation about what's not working. No jargon, no sales pitch — just understanding what you need.

2

We Build It With You

You see working software within weeks, not months. We build in short cycles so you can give feedback early and often.

3

You Use It, We Support It

We hand it over, train your team, and stick around. Real support from the people who built it — not a call centre.

Industries the Big Players Ignore

If your business is too unique for off-the-shelf tools and too small for enterprise vendors to return your call — you're exactly who we work with.

Trades & Field Services
Professional Services
Healthcare & Wellness
Creative Agencies
Education & Training
Property & Lettings
Manufacturing & Workshops
Membership Organisations
Nonprofits & Charities
Retail & Hospitality
Logistics & Distribution
And Plenty More

Fixed Price. No Surprises.

Most projects fall between €3,000 and €25,000. You get a precise quote before any work starts.

Starter

From €3,000

Replace a spreadsheet with a proper web application. 3–4 weeks.

Growth

From €6,000

Multi-feature tools, client portals, and integrations. 4–8 weeks.

Scale

From €12,000

End-to-end custom solutions with complex logic. 8–12 weeks.

See Full Pricing & Comparison

Your LEO may fund up to 50% — learn more

Practical Guides for Business Owners

How Much Does Custom Software Actually Cost?

Real price ranges for spreadsheet replacements, client portals, and custom apps. No "it depends" waffle.

Read more →

No-Code vs Custom Software

Airtable and Bubble look cheap upfront. Here's the real 3-year cost comparison — with numbers.

Read more →

How to Replace a Spreadsheet with an App

A step-by-step guide for business owners who know their spreadsheet is a problem.

Read more →
See all blog posts →

Calculators & Checks You Can Use Right Now

Spreadsheet Cost Calculator

Calculate how much your spreadsheet workflows are actually costing you. 2-minute input, hard numbers out.

Run the calculator →

Shopify Cashflow Health Check

Two-minute assessment. Flags cashflow risks in your Shopify store and hands back actionable recommendations.

Check my cashflow →

Staff Training Cost Calculator

See the hidden cost of unstructured staff training in your retail or Shopify store — and what a system would save.

Run the numbers →

Marketing Readiness Score

Is your business ready to start marketing? Two-minute check on whether your foundations are solid before you spend.

Take the assessment →

Jewelry Valuation Certificate Checker

Check whether your valuation certificates meet insurance standards. Free checklist for jewellers and appraisers.

Check a certificate →

Repair Turnaround & Revenue Calculator

Work out how much revenue slow repair turnaround costs your workshop — and what you could recover with a system.

Calculate lost revenue →
See all free tools →

We Give Back Where We Can

We offer discounted and pro-bono development to charities, nonprofits, community groups, and grassroots sports clubs. We built Pitch Side — a completely free coaching app — because volunteer coaches deserve proper tools too.

If your organisation is doing good work in the community and needs software but doesn't have the budget for it, get in touch. We're happy to talk about what's possible.

Tell Us About Your Organisation

Got a Process That Should Be Simpler?

Tell us what's not working. The first conversation is free, there's no obligation, and we'll be honest about whether we're the right fit.

Start a Conversation